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New York City Launching Campaign to Improve Girls’ Self-Esteem

“I’m a girl. I’m funny, playful, daring, strong, curious, smart, brave, healthy, friendly and caring,” one ad, featuring DeVoray Wigfall, a robust, laughing 12-year-old from University Heights in the Bronx, says. The ads show girls of different races and sizes, some playing sports and one in a wheelchair. Each one ends with the campaign’s overall slogan: “I’m beautiful the way I am.”

New York City Launching Campaign to Improve Girls’ Self-Esteem

“I’m a girl. I’m funny, playful, daring, strong, curious, smart, brave, healthy, friendly and caring,” one ad, featuring DeVoray Wigfall, a robust, laughing 12-year-old from University Heights in the Bronx, says. The ads show girls of different races and sizes, some playing sports and one in a wheelchair. Each one ends with the campaign’s overall slogan: “I’m beautiful the way I am.”

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