Stuff that gets shared online is usually either fun to watch (nyancat) or significant to all our lives in some way (Kony 2012). Upworthy, a new project from The Onion‘s Peter Koechley, MoveOn.org’s Eli Pariser and Facebook’s Chris Hughes, aims to share the viral content that’s both.

The goal of the site is to be the ultimate source of viral social good content — the creators want you to enjoy what’s posted, think about it and share it with all your friends in a digital “pay it forward” routine. They’re focused on answering “how do you take the best parts of the Internet and mix them with things that are substantive?”

“…We believe the things that matter in the world don’t have to be boring and guilt-inducing,” reads an opening post on Upworthy. “And the addictive stuff we love doesn’t have to be completely substanceless.”

Full text at the link! This is mad exciting, y’all.

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